Anecdote - Amsterdam

Anecdote is located on one of the 9 Streets in Amsterdam and was set up by an AMFI graduate in design and is ran by other AMFI graduates from the same year. The concept behind Anecdote is truly inspiring which meant that I used it for my recent Trend Book project for a trend called "Authentic Happiness." The reason I was so interested in this concept is because this trend I looked into was based on people wanting to escape the stress of their lives and live life in a simple, elementary way, and this exactly what Anecdote offers. 

The clothes in this store are designed based on one thing in mind... memories. Basically, the clothing is made to have it's own meaning, it's own memory. Something to be worn as casual wear and still show style. The idea of the designer was simply not to create high fashion but to make clothing she and other could wear for everyday occasions such as shopping or walking the dog. You can see this concept come alive as you walk round the store and stumble upon the little "anecdotes" of memories from the designer. They just give the whole shop and clothing line that little personal touch that make you want to share memories with everyone.

The shop in general is so welcoming. The pale colours and the pastel dressing room area is very homely with beautiful books and magazines ready for you to flick through that add to the feeling and atmosphere of the store. Also, every time I have visited the shop each assistant has been extremely helpful and friendly, telling me about the history, the ideas and the products themselves. 

It's really worth going in for a little shop around, you'll never know what treasures you will find. 

Where: Wolvenstraat 15, 1016 EM

Website: anecdote.nl

E-Mail: anecdote@anecdote.nl

Facebook: Anecdote

Pinterest: pinterest.com/anecdotefashion

Instagram: @anecdotefashion

Rachel x

(Currently in Berlin so this is a scheduled post) 

Instagram:     @rachel_doug

Bloglovin:       FashioNotoriouss

Tumblr:          fashio-notoriouss

IFB:               FashioNotoriouss

SPRMRKT - Amsterdam

"I prefer to refer to the store as a content store rather than a concept store. We focus a lot more on the quality of products and what products we sell." This statement comes from a quick chat I had with the owner of this magnificent shop and it's clear to see the truth in her statement. The clothing range here is one-of-a-kind, with hip and quirky designs catering to any age. The 450sq store itself is located on Rozengracht in a converted supermarket (appropriate name) with a fascinating interior that gives you the feeling of stepping into an indoor forest, almost. 

 There is a fantastic array of women's and men's wear designers, music, furniture, jewelry, books... I could go on as it fills up every space in a stylish layout, a million times better than your usual supermarket.

A particular designer that stood out for me was the up and coming designer Yang Li, who's SS 15 collection had the essence of anarchist romance and rebellion in the form of urban staples and raw fabrics. The moody grunge looks give the world something modern and fresh in a way I have never seen before. 

So go and get lost in SPRMRKTs urban jungle and dive into the creativity of the new design generations minds. Maybe you'll be able to catch some of their exclusive parties they host or pick up a super cool item. 

Where: Rozengracht 191-193, 1016 LZ

Website: sprmrkt.nl

Facebook: SPRMRKT-Amsterdam

Instagram: @sprmrktamsterdam

E-Mail: info@sprmrkt.nl

Rachel x

Instagram:     @rachel_doug

Bloglovin:       FashioNotoriouss

Tumblr:          fashio-notoriouss

IFB:              FashioNotoriouss

Old Posts and Praises

So many of my old followers may know that I have had this blog for a LONG time! I've experimented with it and changed it at least 4 times over, starting again and again. Each time with completely new aims and ideas... but it was the reason I got accepted into AMFI and also the reason I was featured in the online DISFunkshion Magazine all those years back.

Check out the article here

I used to do styling shoots using my sister as the model with surprisingly great outcomes. Unfortunately I have lost most of the images from these shoots but the image above is a one taken by myself that was featured on the online magazine. I also took images of myself wearing clothes from (at the time) less well-known brands that e-mailed me about my posts and often asked me to join their blogging groups and competitions. Below are some of my old outfit posts, some of which are still available on the blog today!

Lazy oaf dress

If it wasn't for this blog I don't think I would be living in Amsterdam right now studying in one of the top fashion schools in the world. I'm glad I was inspired to start the blog again and this time it's here to stay!

Love,

Rachel

Instagram:     @rachel_doug

Bloglovin:       FashioNotoriouss

Tumblr:          fashio-notoriouss

IFB:               FashioNotoriouss

Groos - Rotterdam

Music, fashion, interior, food - Groos sells everything. Focusing on fresh talents who originate from Rotterdam it still houses a vast variety of different products in it's stylish shop with a warehouse atmosphere. For new Rotterdam designers Groos offers a great opportunity to get their products on the shelf and out to a wide audience next to other designers with the same roots. It's a really interesting concept and a one that has worked for over 2 years now. The collection of creatives has expanded so that even just on the website alone you can find over 150 makers, each with completely different visions and products. 

There is a real sense of pride within Groos unlike many other shops. With such a strong pride of the Rotterdam heritage it draws you into the products to have a personal connection. You really feel like you are supporting a cause, an actual person behind the designs which is a feeling you don't usually get when shopping nowadays. 

All the designs are entirely unique, many sustainable and naturally produced or handmade. It's a completely refreshing display of quirky, new ideas with ideal price tags. 

Go check out the store with the details below...

Where: Schiekade 203, 3013 BR

Website: groosrotterdam.nl

E-Mail: info@groos.nl

Facebook: Groos

Twitter: @GROOSRotterdam

Instagram: @groosrotterdam

Hope you enjoyed the post!

Rachel x

Instagram:     @rachel_doug

Bloglovin:       FashioNotoriouss

Tumblr:          fashio-notoriouss

IFB:               FashioNotoriouss

Streetstyle - Rotterdam Sundown

Details: 

Coat - Monki

Top - MissGuided

Shoes - River Island

Necklace - Claire's

Skirt - All Saint's

Thanks,

Rachel x

Instagram:     @rachel_doug

Bloglovin:      FashioNotoriouss

Tumblr:         fashio-notoriouss

IFB:              FashioNotoriouss

The New Label Project - Amsterdam

This shop might be the happiest place I have visited in Amsterdam. From the welcoming atmosphere to the bright colours wherever you turn, you'll immediately want to make the place your home. I found myself reading through the list of everything TNLP loves, near the entrance, and grinning like a fool. But what really makes this shop special is it's unique concept. The store is essentially a community of new and talented designers from all over the world that offer handcrafted items to put a smile on your face. The designers are handpicked and chosen by the enthusiastic, Italian owner and designer, Giulia Elena Bessone who finds these talents through friends, social media or stumbling upon them. By understanding the tough market of today Giulia has created a platform that's essential for these designers to get their project out there and it's easy to see how unique each one of them is when you go past each one and realise not a single one are the same in anyway. Each one has their own unique ideas. 

When I asked Giulia about the store itself she told me that she lets each designer decorate and style their own section of the shop, usually in a white box, so that they can really show their own brand in their own way. Selling everything from clothing to jewelry to skin products and candles each designer also has their own story to tell. For nearly every box you can read about the products, who the designer is, what the product is made of and how it was made. These personal touches are exactly what people are looking for in these days of digitalisation, where shoppers can seem to no longer trust any product TNLP gives them exactly what they want to hear, authenticity!

"Capturing the grace of a falling leaf. The delicacy of an unfolding flower.

The mist of a midsummer morning."

The beautiful designs above are by the amazing designer Julia Otilia for her organic jewelry collection. Julia is a designer that really stood out for me, not just because of her gorgeous earrings and intricate necklaces but also because of her own individual concept that she displayed with her designs. She gives you a real insight into her personal vision which I felt was so valuable and got me so invested in her products. She takes us on a journey with her and her inspirations. Her jewelry is made from organic products, fair trade pearls and natural leather. 

             

Designs to make you smile.

 

Anyone can find something they like in this shop, with the wide rang of designers you're spoilt for choice (and did i mention that everything is affordable.) You could spend forever looking at every item of clothing, every humorous brooch, smelling all the body butters. I really recommend a visit to this cute store even. It's perfect for gifts, cheekily treating yourself, just to browse through the wonders or even just to have a lovely chat with Giulia herself. 

I hope you enjoyed this post, as part of my new concept store series! Below you can find all the details of where to find The New Label Project. 

Where:        Rozengracht 75, 1016 LT

Website:     www.thenewlabelproject.com

Facebook:   The New Label Project

Instagram:  @tnlpamsterdam

Thank you for reading! 

Rachel

Instagram:     @rachel_doug

Bloglovin:     FashioNotoriouss

Tumblr:         fashio-notoriouss

IFB:               FashioNotoriouss