Anecdote is located on one of the 9 Streets in Amsterdam and was set up by an AMFI graduate in design and is ran by other AMFI graduates from the same year. The concept behind Anecdote is truly inspiring which meant that I used it for my recent Trend Book project for a trend called "Authentic Happiness." The reason I was so interested in this concept is because this trend I looked into was based on people wanting to escape the stress of their lives and live life in a simple, elementary way, and this exactly what Anecdote offers.
The clothes in this store are designed based on one thing in mind... memories. Basically, the clothing is made to have it's own meaning, it's own memory. Something to be worn as casual wear and still show style. The idea of the designer was simply not to create high fashion but to make clothing she and other could wear for everyday occasions such as shopping or walking the dog. You can see this concept come alive as you walk round the store and stumble upon the little "anecdotes" of memories from the designer. They just give the whole shop and clothing line that little personal touch that make you want to share memories with everyone.
The shop in general is so welcoming. The pale colours and the pastel dressing room area is very homely with beautiful books and magazines ready for you to flick through that add to the feeling and atmosphere of the store. Also, every time I have visited the shop each assistant has been extremely helpful and friendly, telling me about the history, the ideas and the products themselves.
It's really worth going in for a little shop around, you'll never know what treasures you will find.
Where: Wolvenstraat 15, 1016 EM
E-Mail: anecdote@anecdote.nl
Instagram: @anecdotefashion
Rachel x
(Currently in Berlin so this is a scheduled post)
Instagram: @rachel_doug
.jpg)
