Anecdote is located on one of the 9 Streets in Amsterdam and was set up by an AMFI graduate in design and is ran by other AMFI graduates from the same year. The concept behind Anecdote is truly inspiring which meant that I used it for my recent Trend Book project for a trend called "Authentic Happiness." The reason I was so interested in this concept is because this trend I looked into was based on people wanting to escape the stress of their lives and live life in a simple, elementary way, and this exactly what Anecdote offers.
The clothes in this store are designed based on one thing in mind... memories. Basically, the clothing is made to have it's own meaning, it's own memory. Something to be worn as casual wear and still show style. The idea of the designer was simply not to create high fashion but to make clothing she and other could wear for everyday occasions such as shopping or walking the dog. You can see this concept come alive as you walk round the store and stumble upon the little "anecdotes" of memories from the designer. They just give the whole shop and clothing line that little personal touch that make you want to share memories with everyone.
The shop in general is so welcoming. The pale colours and the pastel dressing room area is very homely with beautiful books and magazines ready for you to flick through that add to the feeling and atmosphere of the store. Also, every time I have visited the shop each assistant has been extremely helpful and friendly, telling me about the history, the ideas and the products themselves.
It's really worth going in for a little shop around, you'll never know what treasures you will find.
Where: Wolvenstraat 15, 1016 EM
E-Mail: anecdote@anecdote.nl
Instagram: @anecdotefashion
Rachel x
(Currently in Berlin so this is a scheduled post)
Instagram: @rachel_doug
As a graduate from the Amsterdam Fashion Institute, Tess van Zalinge will have strong knowledge of creating a tight and compelling concept. It is this that has ensured her success since finishing at AMFI in 2012 and has gained her a place showing her A/W ’16 collection at the Amsterdam Fashion Week. Tess is currently a designer for both a ready-to-wear lingerie line and her very own Tess van Zalinge line. Lola + Lou is a lingerie line for the everyday use created for the bold, daring girls. Her own brand is used to really express herself through feelings and creativity and as we see in her new collection she really uses this freedom to her own advantage. I got to see close up the merge of lingerie and fashion Tess has created by getting the honour to work backstage with her at the MBAFW. 
Tess shows the pride she has in the Netherlands and the people who created their own unique landscape. For this reason the name of the concept for this collection is ‘Geschapen Land | Landschap’ – translated as ‘Created Land | Landscape.’ Inspired by the typical Dutch landscape and the book ‘Moet Kunnen’ by Herman Pleij, Tess created a clean, aesthetic lingerie line with designs that could be too pretty to hide away. She has used the natural tones featuring the blue sky and the green meadows over the Dutch horizon resulting in the alluring prints over each of the pieces. She has experimented with the bar between underwear and outwear, from floor-sweeping skirts to delicate lace bras. The intricate outfits have been created using an exquisite selection of materials, from satin socks to a beaded shoulder piece. Not only is the fresh style clear in the collection but the young, angelic models suited the overall tone, with freckled faces and fluffy hair in a typical Dutch youth look. The result…a beautiful spectacle of Dutch pride and the feeling of updating your lingerie wardrobe. 
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