Anecdote - Amsterdam

Anecdote is located on one of the 9 Streets in Amsterdam and was set up by an AMFI graduate in design and is ran by other AMFI graduates from the same year. The concept behind Anecdote is truly inspiring which meant that I used it for my recent Trend Book project for a trend called "Authentic Happiness." The reason I was so interested in this concept is because this trend I looked into was based on people wanting to escape the stress of their lives and live life in a simple, elementary way, and this exactly what Anecdote offers. 

The clothes in this store are designed based on one thing in mind... memories. Basically, the clothing is made to have it's own meaning, it's own memory. Something to be worn as casual wear and still show style. The idea of the designer was simply not to create high fashion but to make clothing she and other could wear for everyday occasions such as shopping or walking the dog. You can see this concept come alive as you walk round the store and stumble upon the little "anecdotes" of memories from the designer. They just give the whole shop and clothing line that little personal touch that make you want to share memories with everyone.

The shop in general is so welcoming. The pale colours and the pastel dressing room area is very homely with beautiful books and magazines ready for you to flick through that add to the feeling and atmosphere of the store. Also, every time I have visited the shop each assistant has been extremely helpful and friendly, telling me about the history, the ideas and the products themselves. 

It's really worth going in for a little shop around, you'll never know what treasures you will find. 

Where: Wolvenstraat 15, 1016 EM

Website: anecdote.nl

E-Mail: anecdote@anecdote.nl

Facebook: Anecdote

Pinterest: pinterest.com/anecdotefashion

Instagram: @anecdotefashion

Rachel x

(Currently in Berlin so this is a scheduled post) 

Instagram:     @rachel_doug

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The New Label Project - Amsterdam

This shop might be the happiest place I have visited in Amsterdam. From the welcoming atmosphere to the bright colours wherever you turn, you'll immediately want to make the place your home. I found myself reading through the list of everything TNLP loves, near the entrance, and grinning like a fool. But what really makes this shop special is it's unique concept. The store is essentially a community of new and talented designers from all over the world that offer handcrafted items to put a smile on your face. The designers are handpicked and chosen by the enthusiastic, Italian owner and designer, Giulia Elena Bessone who finds these talents through friends, social media or stumbling upon them. By understanding the tough market of today Giulia has created a platform that's essential for these designers to get their project out there and it's easy to see how unique each one of them is when you go past each one and realise not a single one are the same in anyway. Each one has their own unique ideas. 

When I asked Giulia about the store itself she told me that she lets each designer decorate and style their own section of the shop, usually in a white box, so that they can really show their own brand in their own way. Selling everything from clothing to jewelry to skin products and candles each designer also has their own story to tell. For nearly every box you can read about the products, who the designer is, what the product is made of and how it was made. These personal touches are exactly what people are looking for in these days of digitalisation, where shoppers can seem to no longer trust any product TNLP gives them exactly what they want to hear, authenticity!

"Capturing the grace of a falling leaf. The delicacy of an unfolding flower.

The mist of a midsummer morning."

The beautiful designs above are by the amazing designer Julia Otilia for her organic jewelry collection. Julia is a designer that really stood out for me, not just because of her gorgeous earrings and intricate necklaces but also because of her own individual concept that she displayed with her designs. She gives you a real insight into her personal vision which I felt was so valuable and got me so invested in her products. She takes us on a journey with her and her inspirations. Her jewelry is made from organic products, fair trade pearls and natural leather. 

             

Designs to make you smile.

 

Anyone can find something they like in this shop, with the wide rang of designers you're spoilt for choice (and did i mention that everything is affordable.) You could spend forever looking at every item of clothing, every humorous brooch, smelling all the body butters. I really recommend a visit to this cute store even. It's perfect for gifts, cheekily treating yourself, just to browse through the wonders or even just to have a lovely chat with Giulia herself. 

I hope you enjoyed this post, as part of my new concept store series! Below you can find all the details of where to find The New Label Project. 

Where:        Rozengracht 75, 1016 LT

Website:     www.thenewlabelproject.com

Facebook:   The New Label Project

Instagram:  @tnlpamsterdam

Thank you for reading! 

Rachel

Instagram:     @rachel_doug

Bloglovin:     FashioNotoriouss

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& designshop - Rotterdam

I've decided to create a segment on my blog highlighting fascinating and unique concept stores I find in Amsterdam and other places I travel to. Today I'm looking at the & designshop in Rotterdam.

&, the creation of Dutch designers Elwin & Nynke, is an incredibly diverse store representing young talented designers as well as products designed and created by themselves. The high quality products feature everything from hand made jewelry to modern furniture. 

Their embracing of the new designers and the friendly welcome you receive as soon as you walk into the store immediately gives you a homely feel which is only emphasized even more with the dynamic use of space that makes you want to move the whole store into your own home.  

Studio Snowpuppe are another design duo featured in &. Their products are inspired by the Japanese Origami technique. This forms the charismatic design of their lamps which will create compelling lighting for any room. 

I cannot stress enough the energetic vibe & gives you. The electric craftsmanship of all the products and the natural materials used throughout the store really connects you back to nature which is a breath of fresh air in this technologically driven world. Maybe I should pack my stuff up and move to the mountains! 

I really recommend you to visit this shop if you get the chance to and dive into Elwin & Nynke's vitalizing world. 

Address:  Shop/Studio                        E-Mail:      info@en-designshop.com

                Zwaanshals 520                  Twitter:     @en_designshop

                3035 KS Rotterdam            Facebook:  https://www.facebook.com/endesignshop

Opening Hours: Tuesday-Saturday 10:30-17:30

I hope you enjoyed this post, see you next time!

Rachel x

Instagram: @rachel_doug

E-Mail:      rachel.bd@hotmail.co.uk

Streetstyle Sunday

Every Sunday I hope to bring to you images of the inspiring people in the street of Amsterdam and other cities I have visited! Here are some from this week in the Jordaan area of Amsterdam!

Layla, 23 from The Netherlands is wearing a vintage dress found in the Waterlooplein vintage market for 2 euros. When I asked her what inspired her outfit choices she simply said "I just like to dress up." I love how she combines the variety of colours with black showing a major contrast making the stripes stand out more.

This stylish couple are a big fan of vintage clothing. I love the faux fur coat that the girl is wearing especially!

I hope you enjoyed these outfit posts! Keep a look out for these every Sunday

Rachel xo

Instagram: @rachel_doug

E-Mail: rachel.bd@hotmail.co.uk

Reboot, Revamp, Restart

Hello everyone! I'm back!

After a long, long time I have finally decided to give my blog a face lift and restart it all over again (for about the 5th time now). Since my last post in June my world has become a whirlwind that I have been so excited to share with everyone and anyone.

In August I got accepted into the Amsterdam Fashion Institute and moved to Amsterdam 3 days after which has been an absolutely incredible experience so far, despite the exhausting workload. Amsterdam is such a beautiful place to live with unique shopping and lifestyle experiences that have inspired me so much that I felt I needed to share them with you.

The content of my blog will now include everything from fascinating, unique shops/cafes/markets that you can find in the hidden corners of Amsterdam to the inspiring people on the streets. I also want to keep you updated with the travelling I get up to when I get the chance and all the work I produce at AMFI.

I hope you will follow me on this journey of exploration and discoveries!

Rachel xo

Instagram - @rachel_doug
E-Mail - rachel.bd@hotmail.co.uk