This shop might be the happiest place I have visited in Amsterdam. From the welcoming atmosphere to the bright colours wherever you turn, you'll immediately want to make the place your home. I found myself reading through the list of everything TNLP loves, near the entrance, and grinning like a fool. But what really makes this shop special is it's unique concept. The store is essentially a community of new and talented designers from all over the world that offer handcrafted items to put a smile on your face. The designers are handpicked and chosen by the enthusiastic, Italian owner and designer, Giulia Elena Bessone who finds these talents through friends, social media or stumbling upon them. By understanding the tough market of today Giulia has created a platform that's essential for these designers to get their project out there and it's easy to see how unique each one of them is when you go past each one and realise not a single one are the same in anyway. Each one has their own unique ideas.
When I asked Giulia about the store itself she told me that she lets each designer decorate and style their own section of the shop, usually in a white box, so that they can really show their own brand in their own way. Selling everything from clothing to jewelry to skin products and candles each designer also has their own story to tell. For nearly every box you can read about the products, who the designer is, what the product is made of and how it was made. These personal touches are exactly what people are looking for in these days of digitalisation, where shoppers can seem to no longer trust any product TNLP gives them exactly what they want to hear, authenticity!
"Capturing the grace of a falling leaf. The delicacy of an unfolding flower.
The mist of a midsummer morning."
The beautiful designs above are by the amazing designer Julia Otilia for her organic jewelry collection. Julia is a designer that really stood out for me, not just because of her gorgeous earrings and intricate necklaces but also because of her own individual concept that she displayed with her designs. She gives you a real insight into her personal vision which I felt was so valuable and got me so invested in her products. She takes us on a journey with her and her inspirations. Her jewelry is made from organic products, fair trade pearls and natural leather.
Designs to make you smile.
Anyone can find something they like in this shop, with the wide rang of designers you're spoilt for choice (and did i mention that everything is affordable.) You could spend forever looking at every item of clothing, every humorous brooch, smelling all the body butters. I really recommend a visit to this cute store even. It's perfect for gifts, cheekily treating yourself, just to browse through the wonders or even just to have a lovely chat with Giulia herself.
I hope you enjoyed this post, as part of my new concept store series! Below you can find all the details of where to find The New Label Project.
Where: Rozengracht 75, 1016 LT
Website: www.thenewlabelproject.com
Facebook: The New Label Project
Instagram: @tnlpamsterdam
Thank you for reading!
Rachel
Instagram: @rachel_doug
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