Anecdote - Amsterdam

Anecdote is located on one of the 9 Streets in Amsterdam and was set up by an AMFI graduate in design and is ran by other AMFI graduates from the same year. The concept behind Anecdote is truly inspiring which meant that I used it for my recent Trend Book project for a trend called "Authentic Happiness." The reason I was so interested in this concept is because this trend I looked into was based on people wanting to escape the stress of their lives and live life in a simple, elementary way, and this exactly what Anecdote offers. 

The clothes in this store are designed based on one thing in mind... memories. Basically, the clothing is made to have it's own meaning, it's own memory. Something to be worn as casual wear and still show style. The idea of the designer was simply not to create high fashion but to make clothing she and other could wear for everyday occasions such as shopping or walking the dog. You can see this concept come alive as you walk round the store and stumble upon the little "anecdotes" of memories from the designer. They just give the whole shop and clothing line that little personal touch that make you want to share memories with everyone.

The shop in general is so welcoming. The pale colours and the pastel dressing room area is very homely with beautiful books and magazines ready for you to flick through that add to the feeling and atmosphere of the store. Also, every time I have visited the shop each assistant has been extremely helpful and friendly, telling me about the history, the ideas and the products themselves. 

It's really worth going in for a little shop around, you'll never know what treasures you will find. 

Where: Wolvenstraat 15, 1016 EM

Website: anecdote.nl

E-Mail: anecdote@anecdote.nl

Facebook: Anecdote

Pinterest: pinterest.com/anecdotefashion

Instagram: @anecdotefashion

Rachel x

(Currently in Berlin so this is a scheduled post) 

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SPRMRKT - Amsterdam

"I prefer to refer to the store as a content store rather than a concept store. We focus a lot more on the quality of products and what products we sell." This statement comes from a quick chat I had with the owner of this magnificent shop and it's clear to see the truth in her statement. The clothing range here is one-of-a-kind, with hip and quirky designs catering to any age. The 450sq store itself is located on Rozengracht in a converted supermarket (appropriate name) with a fascinating interior that gives you the feeling of stepping into an indoor forest, almost. 

 There is a fantastic array of women's and men's wear designers, music, furniture, jewelry, books... I could go on as it fills up every space in a stylish layout, a million times better than your usual supermarket.

A particular designer that stood out for me was the up and coming designer Yang Li, who's SS 15 collection had the essence of anarchist romance and rebellion in the form of urban staples and raw fabrics. The moody grunge looks give the world something modern and fresh in a way I have never seen before. 

So go and get lost in SPRMRKTs urban jungle and dive into the creativity of the new design generations minds. Maybe you'll be able to catch some of their exclusive parties they host or pick up a super cool item. 

Where: Rozengracht 191-193, 1016 LZ

Website: sprmrkt.nl

Facebook: SPRMRKT-Amsterdam

Instagram: @sprmrktamsterdam

E-Mail: info@sprmrkt.nl

Rachel x

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Old Posts and Praises

So many of my old followers may know that I have had this blog for a LONG time! I've experimented with it and changed it at least 4 times over, starting again and again. Each time with completely new aims and ideas... but it was the reason I got accepted into AMFI and also the reason I was featured in the online DISFunkshion Magazine all those years back.

Check out the article here

I used to do styling shoots using my sister as the model with surprisingly great outcomes. Unfortunately I have lost most of the images from these shoots but the image above is a one taken by myself that was featured on the online magazine. I also took images of myself wearing clothes from (at the time) less well-known brands that e-mailed me about my posts and often asked me to join their blogging groups and competitions. Below are some of my old outfit posts, some of which are still available on the blog today!

Lazy oaf dress

If it wasn't for this blog I don't think I would be living in Amsterdam right now studying in one of the top fashion schools in the world. I'm glad I was inspired to start the blog again and this time it's here to stay!

Love,

Rachel

Instagram:     @rachel_doug

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Groos - Rotterdam

Music, fashion, interior, food - Groos sells everything. Focusing on fresh talents who originate from Rotterdam it still houses a vast variety of different products in it's stylish shop with a warehouse atmosphere. For new Rotterdam designers Groos offers a great opportunity to get their products on the shelf and out to a wide audience next to other designers with the same roots. It's a really interesting concept and a one that has worked for over 2 years now. The collection of creatives has expanded so that even just on the website alone you can find over 150 makers, each with completely different visions and products. 

There is a real sense of pride within Groos unlike many other shops. With such a strong pride of the Rotterdam heritage it draws you into the products to have a personal connection. You really feel like you are supporting a cause, an actual person behind the designs which is a feeling you don't usually get when shopping nowadays. 

All the designs are entirely unique, many sustainable and naturally produced or handmade. It's a completely refreshing display of quirky, new ideas with ideal price tags. 

Go check out the store with the details below...

Where: Schiekade 203, 3013 BR

Website: groosrotterdam.nl

E-Mail: info@groos.nl

Facebook: Groos

Twitter: @GROOSRotterdam

Instagram: @groosrotterdam

Hope you enjoyed the post!

Rachel x

Instagram:     @rachel_doug

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Streetstyle Sunday

Every Sunday I hope to bring to you images of the inspiring people in the street of Amsterdam and other cities I have visited! Here are some from this week in the Jordaan area of Amsterdam!

Layla, 23 from The Netherlands is wearing a vintage dress found in the Waterlooplein vintage market for 2 euros. When I asked her what inspired her outfit choices she simply said "I just like to dress up." I love how she combines the variety of colours with black showing a major contrast making the stripes stand out more.

This stylish couple are a big fan of vintage clothing. I love the faux fur coat that the girl is wearing especially!

I hope you enjoyed these outfit posts! Keep a look out for these every Sunday

Rachel xo

Instagram: @rachel_doug

E-Mail: rachel.bd@hotmail.co.uk